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Construction Company Ends Year In Top Ten

Essex based Phelan Construction is using technology to great effect, having come from nowhere to get into Google’s top ten placement.

Over the past year the company has embraced the use of search engine optimisation techniques and internet marketing and, with the help of consultancy 4Ps Marketing, based in London, Phelan Construction is now in the top ten results on Google and the top three on Bing under the search term ‘construction company’.  The company also has a strong following on Twitter (http://twitter.com/phelanltd), becoming one of the pioneer users of this social networking site among construction firms.  

Construction is a difficult sector to promote on the web because there are so many construction companies.  Organic progression (i.e. unpaid for) is the best way to climb up the rankings on Google and other leading search engines, as sales manager, Alan Canswell, explains: “We employ an external consultancy to help us with our online presence because there is no way we could possibly have all the necessary expertise in-house.  Some people might think this is an unnecessary expense, but our results have proven it to be worthwhile.  We submit regular articles and news items on to the web and keep the Phelan Construction site updated with projects and events, as well as cultivate in-bound links.  All this has helped us reach a far wider target group than we could have done through traditional marketing methods.  The proof is in the 150% increase we’ve seen in website visitors from January to December 2009.”

Phelan Construction’s commitment to technology extends beyond the scope of communication and marketing; the firm uses leading edge systems to reduce resource use and carbon footprint.  Technology helps the business increase efficiencies, streamline processes and enhance planning.  

   

It’s all about the Customer

construction companies
customer service
construction management

There is nothing new about customer service.  The concept has been with us for decades but familiarity breeds contempt and today we run the risk of pushing customer service aside in favour of more sexy marketing speak.  But to regard customer service as passé is at our own peril, especially so within the construction sector.

Sit tight for a quick revision of how core customer service principles relate to construction companies.

Professionalism


In an industry with a reputation that has, historically, been less than professional, this must be top priority.  Professionalism covers attitudes, behaviour and appearance.  It means being diligent and conscientious, courteous and respectful, smartly turned out and on time!  But professionalism runs deeper to include ethics and values.  

Often part of induction and training programmes, business ethics relates to how your company and employees deal with customers, business partners and each other.  Commercial realities can put us in awkward situations where the choice is between making money or safeguarding our company’s reputation.  For example, you are bidding for a big contract which involves other parties.  You have serious doubts about the reliability of the supply chain in one particular area but if you voice those doubts you risk losing the bid.  Do you go ahead knowing the project has a high probability of failure, or do you alert your potential customer?  Ethical behaviour can mean difficult decisions but remember this: the bid you win today is not so important as to risk jeopardising your business reputation tomorrow.

Performance


At times work isn’t about what you do but where you stop!  Good customer service means going the extra mile.  Customers remember the ‘extra’ things: the time you spent with them late Friday evening, the documents you couriered to the architect’s office, the emergency fix over the bank holiday weekend.  Doing the job well simply isn’t enough any more.  Marketing people continually talk about separation – separating yourself from your competitors or making your company stand out from the crowd.  You can do this by the way you promote your business but it will never be truly successful unless you raise the level of your game to the exceptional, going that additional mile and striving to be the best at what you do.

View projects completed by Phelans >>
   

Restaurants


Successful construction companies demonstrate an ability to adapt to client needs and changes in expectations.  Companies that adopt a ‘one size fits all’ approach seldom deliver up to a standard beyond mediocre. But what does it mean to be adaptable and how can construction companies do so whilst watching costs?

Construction and fit out work in restaurants and commercial kitchens provides a classic example; here a flexible approach, ‘inside knowledge’ and a commitment to quality will allow contractors to pull their weight alongside other specialists.  Key points to consider are:


Specialists

Communication always tops the wish list.  In a restaurant kitchen there may be an interior designer, a commercial catering consultant and members of staff such as the head chef, all of whom will make significant input into the design and planning process. Maintaining communication channels will help expand on ideas and solve problems; whilst an escalation process will clarify who has final say should conflict arise. Communication doesn’t have to mean additional cost; time spent now could avoid costly problems later. 

restaurant interior design


Workflow

Kitchens must function effectively and efficiently or the operation risks a diminishing profitability; at the very least staff become tired and find it less easy to do their jobs, and the restaurant runs the risk of breaching health and safety legislation. The architect and designer have responsibility for the layout but it will be up to the construction or fit out company to make that design work in practice. At times, compromise may be required but a little time spent brain storming the options with those involved can lead to a solution that meets everyone’s requirements.  Yes, more time is required but a delighted client at the end of the project is more than worth the effort.  Think of it in terms of a potential referral and suddenly the cost becomes less significant!  Ensure that changes are signed off and that a process exists whereby all parties know what signoff levels will be accepted.   

commercial kitchen design
Ingenuity

Most restaurants need a maximum number of covers; a factor dictated by kitchen capacity and restaurant space. Ingenious ideas on how best to use that space, including positioning of services and layout of entrance, foyer and cloakroom areas, will impact the numbers that the restaurant can accommodate. Naturally, this falls to the architect and designer but the contractor can play a part in ensuring ideas translate into workable arrangements and suggesting improvement as and when appropriate. Although many contractors accept plans without questioning, most architects are ready to discuss changes if presented professionally, along with an analysis of benefits.  Some restaurants will be in cramped or awkward spaces – for example basement or high rise locations present challenges in terms of equipment and staff transfers during the build and fit out phase – these spaces must comply with lighting and safety requirements and ensure access meets provisions set out in the Disability Discrimination Act.

Detail

Finish is vital in every restaurant. This is not an area that people are simply passing through. Customers have an opportunity to study their surroundings for lengthy periods and the client will want to ensure that details and finish are up to the mark.  Customers are more likely to be fussy about cloakroom facilities in a place where they are eating as well as socialising!  Of particular importance are comfort in seating areas, finish and function of cloakrooms, and quality of decoration and internal fittings.  Where kitchen areas are on show, a similar standard of finish is expected. The kitchen itself will have specific requirements and contractors will be expected to work alongside specialists advising on equipment and installation. There will be considerations in terms of the health and safety of kitchen and waiting staff, plus food preparation and hygiene. Contractors are advised to keep abreast of legislation in this area, not so that they can displace the specialist but in order to reach intelligent, knowledge based decisions.  

restaurant design company

Phelan Construction has worked on many projects involving restaurant and kitchen space, such as casinos, nightclubs, restaurants, bars, hotels and leisure facilities. 

View Restaurant projects completed by Phelan Construction Ltd>>

   

Phelan Construction Complete Project Management At Travelodge

Essex based Phelan Construction has just completed a construction management project on the brand new Travelodge in Jackson Road, Clacton on Sea.

The £3.75M contract was awarded to the Clacton based company after a direct approach from Phelan Construction to the developer. A tight time schedule left Phelan Construction with less than eight months to complete the work; starting on site on 5 January 2009 and handing over on 24 August. 

Construction project management

Investment from Travelodge will boost the economy of Clacton and the region beyond. Andrew Crick, Clacton on Sea Travelodge’s Hotel Manager, said: “Clacton Travelodge is off to a flying start. Our reservations data shows this hotel is set to be one of our best performers this year. The new hotel has created 10 jobs in the community as well as an investment of £1.9M in to Clacton.”
 
In addition to the jobs created by the new 57-room hotel, the site has commercial retail units that offer further employment opportunities.  Local housing stock is improved and increased with 12 social housing apartments situated in an annexe to the hotel and 16 private residential apartments on the top 2 storeys of the main 5-storey building that will enjoy views out over the Essex coastline. Planners supported the development project from the outset, not least because the original building on the site had stood empty for a number of years.

The Clacton site forms part of Travelodge’s ambitious growth plans. The group is undertaking development at nine other sites, which when complete will create a total of 170 new jobs with an investment from the group of over £28 million. 

Keiran O’Phelan, Managing Director of Phelan Construction, explains that the project was not without its challenges: “We were required to extend the existing structures on the third and fifth floors, which required us to work at a significant height. The bathrooms in the Travelodge were prefabricated in the Czech Republic and installed as pods; this meant that we had to hoist them into the building through the external façade, which was a delicate operation.”

Construction work included removal and renewal of the entire façade of the existing building to give it a fresh, contemporary appearance.  Alan Cansell, Sales Manager at Phelan Construction said: “This project was far from straightforward but we were able to bring it in on time and on budget. We undertake construction projects all over the country but it’s very gratifying to work on something ‘close to home’ that will bring benefits to the local people and the area.”
 

Construction Project Management of Travelodge Room
 

 View more projects completed by Phelans >>

   

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